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Creative brief for UGM new corporate identity
deadline prolonged: 30 April 2010
application: www.magdalena.org    

Magdalena
, 12th International Festival of Creative Communication in cooperation with UGM/Maribor Art Gallery announces a creative brief competition for UGM new corporate identity. With new architecture, new contents and new size of 14.000 m2, the gallery will be ready to open its new chapter by 2012! We are looking for bright ideas by young creatives for our new gallery. The deadline for submission of the entries  is 30 April 2010.

Title: New corporate identity for  UGM/Maribor Art Gallery

Task: A creative design of a new UGM corporate identity with all applications including the signs on the new UGM building and the signs inside the new gallery.

Background: The UGM/Maribor Art Gallery represents one of the central museums of modern and contemporary art in Slovenia. It includes a valuable collection of Slovene art and a wide selection of international projects from the field of contemporary visual art, architecture and design. In November 2009 the municipality of Maribor issued an international architectural tender for the new UGM building, planned to be completed in 2012. The winning architectural solution was announced on the 24th of March 2010. At the same time the UGM wishes to renew its corporate identity, obtain new solutions for the graphic signs of the new building, as well as suggestion for possible forms of advertising.

With the new building UGM will become a contemporary cultural central point, the engine to the urban regeneration at the Drava riverside and a model example of well-planned architecture. The new building will give home to the Slovene collection of modern and contemporary visual art, support exhibitions of various forms of visual art and offer a widespread programme for all generations. The vision of the new UGM is to grow and develop as an open establishment with a top content, a place for a whole family, a driving force of knowledge and a meeting point of creative activities.

Goals: The new UGM corporate identity has to include a logo, printed stationary (letter paper, envelopes, business cards), signs on the building’s exterior (inscription on the building, flags and other signs), signs for the gallery’s interior (direction signs, markings...).

Target group: city visitors and potential visitors of the gallery – modern, active, aged 25–65, wider public of different lifestyles.

Key words: announce the new architecture and new vision; inform of the combination of old and new, heritage and innovation; be urban; be inclusive and playfull; convince the UGM and its audience.  

If your idea stands out UGM/Maribor Art Gallery will purchase it from you, so we can bring it to life even if Magdalena Festival jury does not label it as the best one!