EKO 8 / Visual Identity Designer
EKO 8 / Visual Identity Designer
Rafaela Dražić is a graphic designer from Split, Croatia. She is the author of the visual identity for EKO 8. “Rafaela is unstoppable, studious, full of ideas and an excellent communicator. Rafaela was introduced to us by the artistic director of EKO 8, Alessandro Vincentelli, who collaborated with the designer on projects at the BALTIC Centre for Contemporary Art in Gateshead, UK. We were aware of Rafaela's work even before, mostly from her collaborations with the Slovenian artist Jasmina Cibic, and were thus keen to work together. In this months, leading up to EKO 8, we can say that we are a perfect fit and that we complement each other to a T.”
— Simona Vidmar, EKO 8 project manager
The visual identity of EKO 8 builds on archival material and contemporary images, and draws on retro aesthetics and the current form of communication. With it we aim to say, that we are conscious of the experience of the past and that we are moving forward, into the future!
Rafaela Dražić is an award-winning visual communications designer who uses graphic design as a tool for creating and propagating the content of cultural institutions and non-governmental organizations, while also working on her own projects. She received her PhD from the University of Fine Arts in Warsaw (Akademia Sztuk Pięknych w Warszawie), where she also taught (2009–2012) and graduated from the Department of Visual Communication Design at the University of Split (2007–2009). Her projects were, among others, part of exhibitions at: Jan van Eyck Academy, The Netherlands; KW, Berlin; Visual Introspection Centre, Bucharest; Hamburger Bahnhof, Berlin; Foxal Gallery, Warsaw; In Between Gallery, London. She has worked/collaborated with: Gallery Storefront, New York; Calvert 22 Gallery, London; Museum of Modern Art, Warsaw; Museum of Contemporary Art, Zagreb; Camera Austria, Graz; Venice Architecture Biennial; Nottingham Contemporary Museum; Onomatopee, Eindhoven and many others.
Short&Quick Q&A with Rafaela Dražić:
How do you start a new project?
With a thorough analysis.
What is most important to you about a client?
That I too am interested in what they want to communicate visually. I have never accepted a project that is not close to me in terms of sensibility and in which I do not believe.
Where do you find inspiration for your work?
Where the theme takes me.
What would be your dream project or who would be your dream client?
As a design student, I dreamed of working exclusively in the field of culture. And from today’s position, I can say that I am living my dream. What I miss is time for my own projects.
How does your workday look like?
About the same as Metallica's album cover "Ride the Lightning".
What keeps you up at night?
My daughter.
The artist/movie/book that has lately made an impression on you?
Jacques Tati’s “Playtime” is a film that never ceases to inspire me. Lately, Jens Bjørneboe’s book “The Sharks”.
